About Us

Little General Kids is the baby sister store to Woodend General, a carefully curated lifestyle store in the nearby Macedon Ranges town of Woodend.

Showcasing the best baby and Kids brands from around Australia and beyond with a focus on quality, playful and beautiful goods that can be worn, played with and passed on for years to come.

Located in Castlemaine, an hour and half north of Melbourne and half hour from Bendigo, Little General Kids was created by sisters Lou and Ange who between them have years of experience in retail, buying and visual merchandising.

With a dream to open a shop stemming from a childhood of ‘playing shops’ Lou and Ange opened Woodend General in 2020 and in its two short years of operation has been widely embraced by locals and visitors alike. So much so that they have recently moved to a larger shop site to better showcase their extensive collection of quality goods for the Home, Garden and Family.

With the idea of a dedicated Children's store always in the back of their minds, when an opportunity presented itself in Castlemaine (where Ange lives), the duo decided to take the plunge and Little General Kids was born.

We cant wait to welcome you in-store!

Lou & Ange x